Full course description
Location TBD
Prerequisite None
Full Schedule Thursday, May 7 from (1:00 PM-3:00 PM) EST
Facilitator Laurel Friedman, USF
Description
The session focuses on helping participants turn information into a clear and meaningful story by connecting data to organizational goals, priorities, and shared purpose. Participants will learn simple, practical ways to organize their message using well-known storytelling approaches, including Aristotle’s rhetorical appeals (ethos, pathos, logos, telos), the Hero’s Journey, and the Public Narrative Model. Through these approaches, participants will learn how to structure compelling stories that are easy to understand, connect with others emotionally, and support informed decisions and action.
Learning Objectives As a result of attending this session, participants will:
- Explain the strategic value of storytelling with data
- Understand how to develop a leadership story
- Apply foundational storytelling frameworks
- Adapt storytelling to audience, context, and purpose
- Demonstrate techniques for crafting concise and impactful stories